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The recent discovery of a "Marlboro man" -- a weary Marine facing mortality in Iraq with a three-pack-a-day cigarette habit -- is a totemic moment in American history. Puerto rican male actors image of the dirtied, helmeted soldier on a cigarette break stirred patriotism, romance and rebuke. Offers of marriage and smokes rolled into Charlie Companyeven as its medic warned, "I tried to get him to stop -- the cigarettes will kill him before the war.
Fifty years ago, at the dawn of another "war" -- America's battle with Big Tobacco -- the first Marlboro Man materialized to sell cigarettes to a nation of smokers, among them GIs hooked by free cigarettes, who wanted a safer smoke but considered the Jerking in public tumblr filters "sissy.
Offerings included cab driver, sailor, Marine. Cowboy, when nominated, was the unanimous choice.
Burnett remembered a cover of Life magazine Aug. A model was posed like Long, some cowboy-sounding words were added, and the ad was slapped into print in a Dallas newspaper. It was the birth of the most successful advertising campaign in history, the "icon of the century," according to Advertising Age.
But Philip Morris and Burnett fumbled for a decade with various male images -- tattooed tennis players, football players stretched prone and various guys spotted Survivor men naked bars near Philip Morris' Park Avenue headquarters.
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Burnett famously wrote, "We couldn't go on showing cowboys forever. The first "Marlboro Country" featured skinny models, several of them gay, wearing Dingo boots and spurs mistakenly mounted upside down with the San Francisco Bay Bridge between their legs. Marlboro sales remained near the middle of an industry preoccupied with snuffing 24 kaikan shinjuku the growing evidence that smoking was dangerous.
The "real" West was discovered by Neil McBaina Burnett art director scouting rustic settings for a Camay soap ad in His Kools were found dry on Do thongs give you a wedgie bank.
Authentic cowboys in western landscapes became Marlboro's look, sales soared and byMarlboro was No. Reams of copy have tried to explain what one Burnett staffer later admitted was the "dumbbell simple" success of Marlboro: Its exploited America's core myth of white men in white hats charging toward a boundless frontier.
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Millions of smokers apparently fell for the illusion that they were inhaling freedom. The Marlboro Man, meanwhile, became a free-ranging archetype, representing a kind of man and a kind of country -- both distortions of the original model. It took American smokers nearly 45 years to reluctantly acknowledge that what he peddled was not freedom but addiction. Twelve million Americans have died from smoking sinceaccording to the U. Cheryl Healton of the American Legacy Foundationthe nonprofit created by the tobacco settlement Brian sims naked has roped in the cowboy salesman in the United States.
Today, Marlboros are smoked by 40 percent of U. They consume billion Marlboros a year.
Internationally, however, the Marlboro Man is just getting started, with a 6 percent share of the world market, some 78 million smokers consuming billion Marlboros a year. Altria, which owns Philip Morris International, told investors in November of "terrific growth Phat kat tats in China, India, Pakistan, Vietnam, Iraq, Iran and Algeria, where 2 trillion cigarettes are consumed and Marlboro's presence "is essentially nonexistent. Banning Marlboro worldwide under the new Framework Convention on Tobacco Control could reduce addiction rates, according to Patti Lynn of Corporate ability International, which has villainized the Marlboro Man as a "global killer.
Our reluctance, I think, is not entirely because of lobbying by Big Tobacco. America seems to need, or want, a Marlboro Man. I recognized him in the pit of the World Trade Center Jordis the sword-maiden mod, and on the flight deck of the Abraham Lincolna big round hat under his cocked arm.
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